New tools and technology are constantly reinventing how we think about creativity, how we create content, and how we consume it and Gen-Z has been at the forefront of all this.

Squarespace partnered up with artist Love You Later & Sophia Lauer to shoot an entire music video with just a phone, without a huge production, crew, or costly equipment to showcase that creativity has no boundaries and anyone can create.

Many of the best creative outputs come from close collaboration, and the working relationship between dream pop artist LoveYouLater and director Sophia Lauer is proof of this time-tested truth. As young artists, they’re part of a new generation of creatives who are working together to bring their visionary ideas to life. We went behind the scenes to document the making of the video, which was directed by Sophia Lauer and produced by Squarespace Brand Design team.